https://www.robbekker.com/blog daily 0.75 2025-02-24 https://www.robbekker.com/blog/blog-post-title-one-yeygd-yjzds monthly 0.5 2025-02-20 https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1624352153333-S7SGLMCMRGI1BXR2KYGT/Split-tone+photo+of+Amsterdam+Centraal+Station+symmetrically+divided+into+color+and+grayscale%2C+highlighting+historic+architecture%2C+ornate+facades%2C+towers%2C+detailed+stone+carvings+under+calm%2C+natural+daylight+conditions. Blog - Architectural Fine Art Photography: How to create your own fine art shot (Part 2) https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1624352602273-GIR6F90CIILIHXZ4IUIK/Wide-shot+image+of+a+large+crowd+walking+in+front+of+an+impressive+train+station+building%2C+capturing+diverse+pedestrians+in+casual+attire+moving+in+various+directions%2C+photographed+at+eye+level+within+a+busy+urban+environment. Blog - Architectural Fine Art Photography: How to create your own fine art shot (Part 2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1624352867592-NIE2U69XOOB3MHVWLWP9/Aerial+view+of+Amsterdam+Central+Station%2C+clearly+showing+train+tracks%2C+buildings%2C+streets%2C+and+waterways.+The+digital+map+representation+provides+a+detailed+overview+of+the+urban+infrastructure+around+this+busy+transportation+hub. Blog - Architectural Fine Art Photography: How to create your own fine art shot (Part 2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1631719247841-WJQSC3YZN2SHOJT7AIOV/Observe.jpg Blog - Architectural Fine Art Photography: How to create your own fine art shot (Part 2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1631719753909-8GZ410QRER3DZOPY1I8F/Center.jpg Blog - Architectural Fine Art Photography: How to create your own fine art shot (Part 2) - Now Its time to take out your camera Now the only thing I take out of my bag at this stage is my camera. With my backpack on and my camera in hand, I start to look out for where the exact centre of the building I want to shoot is. A tip I would suggest is to use the tiles in the street to form an imaginary line running towards you. If you don’t have one then use a marker around you. From there I draw an imaginary line towards my feet, whilst observing my shot through the camera view piece. In my case, I will shoot in portrait orientation (since I will be using the tilt-shift lens). It doesn’t have to be 100% perfect but as long as you are close enough, it should be fine. This is also the perfect moment to check the height and angle you want to take the shot from. Once the tripod is set up it will be more of a hassle to position it lower, so tilt your camera down, bend your knees, get close to the ground and see/feel what you think works best as an angle for the composition you want. https://www.robbekker.com/blog/fineart-part1-en monthly 0.5 2025-02-24 https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1624352153333-S7SGLMCMRGI1BXR2KYGT/Split-tone+photo+of+Amsterdam+Centraal+Station+symmetrically+divided+into+color+and+grayscale%2C+highlighting+historic+architecture%2C+ornate+facades%2C+towers%2C+detailed+stone+carvings+under+calm%2C+natural+daylight+conditions. Blog - Architectural Fine Art Photography: How to create your own fine art shot The central station in Amsterdam, The Netherlands https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1624352602273-GIR6F90CIILIHXZ4IUIK/Wide-shot+image+of+a+large+crowd+walking+in+front+of+an+impressive+train+station+building%2C+capturing+diverse+pedestrians+in+casual+attire+moving+in+various+directions%2C+photographed+at+eye+level+within+a+busy+urban+environment. Blog - Architectural Fine Art Photography: How to create your own fine art shot - Make it stand out This Google Street View image clearly shows how busy it can get around the station building. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1624352867592-NIE2U69XOOB3MHVWLWP9/Aerial+view+of+Amsterdam+Central+Station%2C+clearly+showing+train+tracks%2C+buildings%2C+streets%2C+and+waterways.+The+digital+map+representation+provides+a+detailed+overview+of+the+urban+infrastructure+around+this+busy+transportation+hub. Blog - Architectural Fine Art Photography: How to create your own fine art shot - Make it stand out Aerial view of Amsterdam Central Station with surrounding buildings, streets, and waterways showing the infrastructure around the heart of Amsterdam. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1624353119107-RTNAM0WSD8VGC44KK4KP/Architectural+photo+of+Amsterdam+Central+Station%2C+emphasizing+bright+sunlight+highlighting+the+facade+and+details+of+the+historic+building%2C+captured+from+street+perspective+to+enhance+depth+and+vibrant+urban+activity. Blog - Architectural Fine Art Photography: How to create your own fine art shot - Make it stand out Here you can already see how the sunlight illuminates the detailed facade, with the perspective emphasizing the grandeur of the building. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1624353232057-0BR4H1R42SH0L565OZU7/A+digital+user+interface+of+the+PhotoPills+app+displays+a+detailed+map+with+data+including+location%2C+azimuth%2C+elevation%2C+moon+phases%2C+date%2C+and+time%2C+shown+through+clear+circles+and+lines+with+yellow+and+red+accent+colors. Blog - Architectural Fine Art Photography: How to create your own fine art shot - How to use PhotoPills: Open up the application. Drop the pin at the exact location you want to shoot from (in this case straight on to the facade). I then measure the distance from the subject to where I will be standing (front of the facade). From here I will check the closest point to my camera (mostly a few feet away, unless I’m higher up) and the furthest point to get an idea of the depth of field I need. You can add your camera model and the lens you are planning to use for the scene. In my case, I want the sides of the building to be in the frame as well so I’ll frame it up with my 24 mm tilt shift lens on a horizontal orientation. It’s really handy to check up front what you need to bring to get the shot you want. You don’t want to bring any gear that you're not going to use. Next, you can check what position the sun and moon will have at a certain time of the day so you can make sure that the subject is lite in the way you want it to be. In my case I want to control the light in the final image as much as possible. This means that I’ll need a bit of flat light on the building so it’s balanced out. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1624353515591-7CTJZUMVFESDIS94POBQ/Buienradar+weather+app+displayed+on+a+smartphone%2C+showing+a+detailed+weather+map+of+Amsterdam+and+surrounding+areas%2C+including+live+rain+radar%2C+current+conditions%2C+and+forecasts%2C+helpful+for+planning+outdoor+photography+sessions. Blog - Architectural Fine Art Photography: How to create your own fine art shot - Buienradar, here are some things that I mostly check on: Will there be rain? (do I want that yes or no) if so, what is the chance of it? What type of clouds will their be (low / med / high altitude clouds) and how much? What is the temperature going to be? Will I need to bring any weatherproof gear, like a rain jacket or gloves? Visibility or fog? Often at times fog can work really well when it comes to creating a subject separation. However, visibility is the main focal area in this situation. Visibility is important when shooting longer focal length over long distances. Don’t forget that heat might impact your image quality too. And very importantly, wind. How much wind will impact the long exposed shot? Is my tripod / setup enough with these wind conditions or do I need to wait for another day? 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This transparent structure features a striking sloped facade and geometric design. Its open void interior enhances spatial depth and light, creating a dynamic workspace. A masterpiece of modern architecture, captured in stunning fine art detail. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/6ced9bad-3de2-4c99-a97a-aaf1dfab513d/03B_Reveal.jpg Fine Art Architecture Photography Gallery | Iconic Buildings & Urban Landscapes – Rob Bekker Experience the striking architecture of the EYE Film Museum in Amsterdam through Rob Bekker’s fine art photography. Designed by Delugan Meissl, this futuristic landmark symbolizes cinematic motion. Home to 37,000 films and historic archives, it stands on the IJ waterfront, accessible by ferry from Central Station. Capture the fusion of modern design and film heritage in this iconic image. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/13c7b746-d774-4d91-abe6-fa120a0d5ebe/Bridge.jpg Fine Art Architecture Photography Gallery | Iconic Buildings & Urban Landscapes – Rob Bekker Discover Rob Bekker’s fine art photography of the Enneüs Heermabridge, one of Amsterdam’s largest bridges. Designed by Nicholas Grimshaw and completed in 2001, its twin 75-meter spans serve as the gateway to IJburg. Carrying cars and the IJtram (line 26), it connects Zeeburgereiland with Steigereiland. This award-winning steel structure is an icon of modern Dutch infrastructure. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1740062997185-EB0ZDAP1FFPNSEUXSJ7C/EY_Tower.jpg Fine Art Architecture Photography Gallery | Iconic Buildings & Urban Landscapes – Rob Bekker Explore Rob Bekker’s fine art photography of the Cross Towers, a striking architectural landmark in Amsterdam’s Zuidas district. Located on Antonio Vivaldistraat near the A10, this modern structure serves as the Ernst & Young headquarters. Its signature silver diagonal crossbeams create the illusion of stacked crosses, defining its bold, geometric facade in the city’s financial skyline. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/cd5c6db8-a470-4e47-80ac-d06228a205d7/RBekker_EyeFilmmuseum.jpg Fine Art Architecture Photography Gallery | Iconic Buildings & Urban Landscapes – Rob Bekker Explore Rob Bekker’s fine art photography of the EYE Film Museum, an architectural icon on Amsterdam’s waterfront. Designed by Delugan Meissl and opened in 2012, this striking structure embodies cinematic motion. Home to 37,000 films and a vast archive, it connects to Central Station via a free ferry. A masterpiece of modern design, the museum stands as a cultural and visual landmark. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/4efb9279-335e-432b-b3f8-e57f524f91f8/RobBekker_TheZeelandBridge.jpg Fine Art Architecture Photography Gallery | Iconic Buildings & Urban Landscapes – Rob Bekker Experience Rob Bekker’s fine art photography of the Zeeland Bridge, the longest bridge in the Netherlands. Spanning 5,022 meters over the Oosterschelde estuary, this engineering marvel connects Noord-Beveland and Schouwen-Duiveland. Completed in 1965, it was once Europe’s longest bridge. Captured in stunning fine art detail, its elegant structure symbolizes Dutch innovation in infrastructure. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/d897cff2-914e-487e-8e19-b329aad922bc/RobBekker_AmsterdamCentralStation.jpg Fine Art Architecture Photography Gallery | Iconic Buildings & Urban Landscapes – Rob Bekker Discover Rob Bekker’s fine art photography of Amsterdam Central Station, a historic architectural masterpiece designed by Pierre Cuypers. Opened in 1889, this iconic transport hub serves nearly 200,000 passengers daily. Featuring a grand cast-iron platform roof spanning 40 meters, it stands as a gateway to the city. Experience its timeless beauty through striking fine art photography. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/85707842-b1b6-4352-9f69-0533943b650d/RobBekker_TheOffice.jpg Fine Art Architecture Photography Gallery | Iconic Buildings & Urban Landscapes – Rob Bekker Discover Rob Bekker’s fine art black and white photography, capturing solitude and introspection. This minimalist composition features a silhouetted figure seated in front of a large window, evoking a sense of quiet contemplation. With clean lines, balanced framing, and subtle contrast, this image transforms simplicity into an intimate moment of reflection. Experience fine art photography at its most profound. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/3cfa1c18-1525-45ae-bed9-c9b9441724b9/RobBekker_TheTaxOffice.jpg Fine Art Architecture Photography Gallery | Iconic Buildings & Urban Landscapes – Rob Bekker Experience Rob Bekker’s fine art architectural photography, capturing the bold geometry of Amsterdam’s Tax Office building. This striking grayscale image highlights the sharp angles, grid-like window patterns, and dramatic light contrasts of modern high-rise design. Deep shadows and vertical lines create depth and movement, emphasizing the power and precision of contemporary urban architecture. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/fe0fe261-fd84-440f-bd35-d1981d91031b/Bekker-Rob_HetBouwhuis.jpg Fine Art Architecture Photography Gallery | Iconic Buildings & Urban Landscapes – Rob Bekker Explore Rob Bekker’s fine art photography of Het Bouwhuis, the striking headquarters of Bouwend Nederland. This architectural landmark serves as the center for the Dutch construction and infrastructure sector, representing 4,300 companies. With its bold, modern design, Het Bouwhuis stands as a symbol of innovation in the built environment, captured in stunning fine art detail. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/8b2dd1cc-daf4-43f5-9303-79dcd55919b7/Bekker_Rob_Amsteldok.jpg Fine Art Architecture Photography Gallery | Iconic Buildings & Urban Landscapes – Rob Bekker Abstract close-up photo of a modern building with dark panels and glass windows, reflecting sunlight. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/51a4b907-eb47-422b-a7fc-bd09ecbabf98/_0192803-Pano.jpg https://www.robbekker.com/portfolio daily 0.75 2025-12-10 https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644245532523-8FSJKB5XIEBAXT2VTMK4/Tommy-Hilfiger-Logo.jpg UX Portfolio https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644245547336-WP6BXBEVAJSQKUW8YNJV/bodyandFit.jpg UX Portfolio 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Portfolio - Leavy.co https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1645026582141-MAZT2HNRA96QPE4ALA4J/Colour.jpg UX Portfolio - Leavy.co https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1645028333966-3W09M1BO7QZWVNGAVI5L/CTA.jpg UX Portfolio - Leavy.co https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1646639996947-C64OWZW3GPIESULNGYVY/Feed.jpg UX Portfolio - Leavy.co https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1646640433255-H1J77ILR09I5WD0DHWQ9/Travel.jpg UX Portfolio - Leavy.co https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1646641536612-V4ZP1FVX4LNILE9DNCZU/Experience.jpg UX Portfolio - Leavy.co https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1646642396795-GI4TBC98D0XJ50D1CLJX/Accomodation.jpg UX Portfolio - Leavy.co https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/c0bc9bdd-0a51-4e3b-8c7e-92be53d5f4f5/Booking.jpg UX Portfolio - Leavy.co - Reservations One of the major challenges I had to tackle for the Leavy app was that the user should be able to travel to content/locations they see within their feed. Seeing a post and clicking on the “Go” cta the user enters a booking flow where they would first book a flight with x amount of people on date x. Next the accommodation reservation flow will commence which is followed by an optional reservation of an experience. As you can image it was quite the challenge connecting all the dots (or API’s) for live data, booking and reservation requests and keeping the user journey as short and seamless as possible. https://www.robbekker.com/portfolio/uber monthly 0.5 2022-02-15 https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644915713011-A9M7RJPXMDJBJV81EZ60/Concept2Exe_01.jpg UX Portfolio - Uber https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644915873151-EZ6PB121F3FBQNIONGEQ/Concept2Exe_02.jpg UX Portfolio - Uber https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644916060944-EYN2IWW8ILVFFF4XSABE/Concept2Exe_03.jpg UX Portfolio - Uber https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644916214291-SMGQYEJ87EHKV3JTE9R0/Concept2Exe_04.jpg UX Portfolio - Uber https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644918169021-3DS2ENW67K9ILX9F2SSC/FinalAds_Home2Office.gif UX Portfolio - Uber https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644918285112-6BXVXWXIZ4UUHLM8BL66/FinalAds_Home2Airport.gif UX Portfolio - Uber https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644918709966-UIZ0LXNX5W2NGHJXC7C3/FinalAds_Home2OfficeNight.gif UX Portfolio - Uber https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644918776446-9U23W7E33B1RZHM26VYF/FinalAds_Home2Airport_Alt.gif UX Portfolio - Uber https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644922799402-S7R7ZVRQZB8HAG0Z7H1D/Performance_Ads_04.jpg UX Portfolio - Uber https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644922818106-BH3YLZQJISR3XVSZG4T5/Performance_Ads_01.jpg UX Portfolio - Uber https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644923001849-4FAQQHU4UYYYPQMKQ0XD/Performance_Ads_03.jpg UX Portfolio - Uber https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644923056454-ZXXTRXA07D1R34ID9DX2/Performance_Ads_02.jpg UX Portfolio - Uber https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/70c791ff-827b-44c1-8632-63065aa1318f/UberEATS_SocialModules.gif UX Portfolio - Uber - Motion modularity For Uber eats the request came in to create a set of performance ads for multiple channels that could be localised across the EMEA region. There where only a few images available so I took the opportunity to to cut up and retouch the imagery so we can set things in motion and added the animated background elements as well. From here I produced a set of 9 different modules that could be mixed and matched into new ads. All modules can also be combined to one big master ad shown on the left here. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/c296b45b-a127-4599-8ca7-33c920f1cf4c/UberRider_Lifecycle.jpg UX Portfolio - Uber https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/b9dc1127-aaa4-4377-b15a-aea837dd9c8a/PM_16224_R_EMEA-Airport_HO16_Header_320x200%402x.gif UX Portfolio - Uber - Think out of the box Local airport advertising Uber needed localised airport ads but they didn’t have the imagery yet. I came up with a set of cinemagraphs where I animated in an image of a plane taking off giving the impression that the passenger was at an airport. No assets, no problem! https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/3d464f1a-4cc7-4028-a0de-291aa3fa95a9/DriverStories_Mockup.jpg UX Portfolio - Uber - Driver stories: Middle east, Russia and South Africa. For the driver stories we needed to create a beautiful and playful page per region that would drive driver signup through the roof while keeping into account the boundaries of the CMS that Uber was using for their web pages. My responsibility was to guide the retoucher and to design all the landing pages. To create an additional layer of depth and interaction I’ve asked the retoucher to cut and extend the elements within the hero images so we can have these images move (in 3d) with a parallax effect when the user moves over the full bleed image, giving an extra nudge to start watching the video. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1fdd034d-617c-4160-b129-a3682829c7ec/UberEats_FirstOrder.jpg UX Portfolio - Uber https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/546ebb4b-44ce-4bc7-9495-f5ea30a9da5f/FR_DriverStory_LP_Animated.gif UX Portfolio - Uber - French driver campaign The French market needed to onboard more drivers to their platform. My role was to help them with the art direction for the video and photoshoots for their 3 hero drivers. The campaign was wrapped around the benefits of being a driver next to your other passions & jobs in life (for example being a full time mother or being an entrepreneur). The campaign was strategically launched on social media and the paid media channels driving traffic to the landing page where the user could see the in depth driver video’s and the key benefits / highlights of driving for Uber with a direct call to action to start driving now! This drastically changed the amount of driver signups. Below are more examples of the Google display network ads and screens from the driver landing page for desktop and mobile. https://www.robbekker.com/portfolio/freelancenl monthly 0.5 2022-04-08 https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/b5c67fa0-1acf-4880-b970-4269ee9a830f/_ExpertAanbieden_Marktmonitor_2.gif UX Portfolio - Freelance.nl A seamless user journey for recruiters, brokers and recruitment agencies. At freelance.nl the request was to analyse user data and research, build new persona’s and customer journey’s. I also investigated a lot of the competition in the landscape to map out where any quick and big wins are in comparison to our competitors. From there we’ve mapped out all the user stories and started looking at the technical impact and possibilities. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/46d96b14-73d4-4454-8296-1ab8a0015907/_Freelance_Homepage.gif UX Portfolio - Freelance.nl - I’m an advocate for the freelancers. Following a group brainstorm I started to sketch out a concept design from which the team created a functional prototype. After testing these we made iterations and updated the stories where necessary. Following the prototyping phase is an inventory of the available and to be created assets (for example copy, illustration, graphics, photography, etc). https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/fe1b7669-cc2c-450b-ae1d-e1ac7b637f2d/_Organisatie_Intro.gif UX Portfolio - Freelance.nl https://www.robbekker.com/portfolio/slimmerai monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/790cc3ab-ef31-4a73-bc1b-08701d9defa5/Inside_Book_01.jpg UX Portfolio - Slimmer.ai https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/9ceaf979-7dba-4fbb-92ae-213e1464098c/Inside_Book_02.jpg UX Portfolio - Slimmer.ai https://www.robbekker.com/portfolio/wijik monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/ac4791fd-f599-4d00-997e-b54ac3f3bd62/Desktop_baan.jpg UX Portfolio - Wijik https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/feeee3df-bdb4-44ad-8941-7a4a3b407601/Mobile.jpg UX Portfolio - Wijik https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/55ff342f-f183-4f95-b280-944c6d37511d/Desktop_Vacatures.jpg UX Portfolio - Wijik https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/599e9456-65ca-4109-ab47-7309db2d9ef8/Responsive.jpg UX Portfolio - Wijik https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/54e2b2ad-961a-4120-a63d-fd580a0bc5d7/TailWindCSS.jpg UX Portfolio - Wijik - TailwindCSS. Since the Wijik application will be build as an MVP first the team used TailwindCSS for a quick build and test. The design direction is build upon these guides. https://www.robbekker.com/portfolio/eeco monthly 0.5 2022-02-02 https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/b75906ea-8db1-48c0-acb5-305445e26448/Q1.jpg UX Portfolio - EECO https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/54b158fd-4de6-4d69-906d-fb490cc1bbc6/Screens.jpg UX Portfolio - EECO https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/0c91bb9f-d243-4c02-9e0b-69c24771b805/Desktop_Checkout.jpg UX Portfolio - EECO https://www.robbekker.com/portfolio/bodyandfit monthly 0.5 2022-02-07 https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/21cab4bd-01bd-4cf7-9aa2-ada9d5425489/StaySafe_01.jpg UX Portfolio - Body & Fit https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/c37567c5-6115-41c4-bb9b-5422ff7cee93/Promo_Barebells.jpg UX Portfolio - Body & Fit https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/74120615-e2d2-4861-8bc9-456fef0c5037/StaySafe_02.jpg UX Portfolio - Body & Fit https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/364efc4e-52eb-4f6d-bd62-64fe4fb703f9/BandF_GDN_01.jpg UX Portfolio - Body & Fit https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/9da88a00-52c1-46a1-ba46-9c91be15b190/StaySafe_01.jpg UX Portfolio - Body & Fit https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/4c947ca8-b22f-4cf9-bcf6-fbb91eb97e90/Newsletter.jpg UX Portfolio - Body & Fit https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/bc0e05eb-2bd8-4155-96d3-268543a7dd08/BandF_GDN_02.jpg UX Portfolio - Body & Fit https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/8564b5d0-4707-41de-a2e5-56d574b5cff0/Website_Redesign_Steps.jpg UX Portfolio - Body & Fit - Refreshing the website. One of my first tasks was to have a look at the website and start to look at the information hierarchy and the way this information was presented. We went back to the drawing board and started to move vital elements around while keeping in mind the restrictions of the CMS that we where working with. I came up with a more structured way to present the information as well as a design system for the promotions that we wanted to turn on and off instantaneously. This was the of a journey where we would start (re-)designing a lot of the pages on bodyandfit.com https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/69066db7-0c9e-4117-b06f-0c1d70c31d90/Blog_01.jpg UX Portfolio - Body & Fit - Body & Fit Blog Body & fit wanted to create a more relevant experience for their community. So I created a series of designs for them for their blog pages. Starting with the user journey maps, sketches and low fidelity prototypes, slowly moving into high fidelity mockups. We’ve ended up with a main page where the users can browse posts from the main categories (Recipes, Workouts, Articles, Our community) taking a journey deeper into their category of preference. On for example workouts we’ve had ambassadors write about their training schedule’s and the products they use before, while and after exercising, creating a full circle with the social channels as well. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/be1416fb-3626-4c3a-9ddc-396c06ae328e/Blog_03.jpg UX Portfolio - Body & Fit https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/70a050f1-4120-47d0-84ef-ee4e386ee0f4/Blog_02.jpg UX Portfolio - Body & Fit https://www.robbekker.com/portfolio/kiesmbo monthly 0.5 2022-02-08 https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644264690491-D3O4681OTWITEJ0D111Y/Flyer.jpg UX Portfolio - KiesMBO https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644264821839-EZPI9CD1O62MZP9IEXM6/Biyond_A4.jpg UX Portfolio - KiesMBO https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644265037896-7Y86R0GAZGFVQI3UL9EI/Poster_A0.jpg UX Portfolio - KiesMBO https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644324062683-KQGKBM3XAIEBRC8DLM3K/Tutorial_01.jpg UX Portfolio - KiesMBO https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644324100102-CHZLC3HA1YKU3WHAK46V/Tutorial_02.jpg UX Portfolio - KiesMBO https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644324120560-BD95O2R2B270OD94PO88/Tutorial_03.jpg UX Portfolio - KiesMBO https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/5d58e833-1ea0-4b68-8dda-dbbd8afed9a4/Video_Dashboard.jpg UX Portfolio - KiesMBO - We’ve conducted research on our target audience with the resulting outcome that some children did not understand the relevance of visiting kiesMBO.nl far in advance of making their educational choice. Since this is quite an important part of the career path that follows later in life who’s better to tell the importance of this decision than old students who’s already made this decision! At the same time we wanted the teachers to start using the website even more during classes that involve follow up education. We started filmin g peer stories on 2 schools across the Netherlands where we interviewed lots of kids and their experience on making a choice for education and what they would advice the kids that still need to look for more information on the topic. At the same time we interviewed the teachers where they motivated and explained to other teachers how and why they should use kiesMBO.nl as the tool of choice. https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/b1b6a7a0-fdb5-4cea-8b65-2b746da32bc1/Vogelvlucht_02.jpg UX Portfolio - KiesMBO - KiesMBO “discover” game user tests Last year we where running beta tests on our freshly developed game “discover” where kids can drive a tram through a virtual city and talk to inhabitants about their professions, learning more about different professions in a playful way. Through a series of user tests we’ve done in collaboration with Youngworks we received a lot of constructive feedback and learnings before going live with the actual product. Here are some of these learnings and the solutions we’ve provided: https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/f7f39056-5899-40f4-a8b4-0d916f3fe398/Mobile.jpg UX Portfolio - KiesMBO - We are currently at the stage where we have gathered all user feedback and mapped out all user experience and accessibility improvements from both a technical and design standpoint and are adding these to the backlog. The goal is to get an WCAG 2.1 AA approval rating before the end of 2022 for kiesMBO.nl and have a roadmap with all remaining items marked and logged for further improvement. https://www.robbekker.com/portfolio/atida monthly 0.5 2022-02-07 https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644235969726-OGS0JTXNVCFU439Y3BPK/CRM_Multiproduct.gif UX Portfolio - Atida https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644235996022-56SH2875DOTX80ND0B5F/CRM_Seasonality.gif UX Portfolio - Atida https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644236028765-U8X0K947A9XXFJ156O3R/CRM_Colors.gif UX Portfolio - Atida https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644240878142-J7SPXJ8SMAABM4OTWUZQ/Photography_Product_01.jpg UX Portfolio - Atida https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644240957417-TV402P05GOVPE0LDAB6Y/Photography_Product_02.jpg UX Portfolio - Atida https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644241032797-SWSTEWUOCKBCG1ZSN9YV/Atida_Retouch.gif UX Portfolio - Atida https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644242605819-TIMU3OFDKP8HZBK4FEFW/Offline_Packaging.jpg UX Portfolio - Atida https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644242986948-ZDEJXU1Q0BZ6QZOWOM2A/Offline_Packaging_02.jpg UX Portfolio - Atida https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644243176299-70BEEU84FCSTFVNWLPR6/Offline_Packaging_03.jpg UX Portfolio - Atida https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/1644243600862-4P9YLYJSSZT6H7X9Z22E/Offline_Packaging_04.jpg UX Portfolio - Atida https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/3e42bbfd-ab36-44fa-b1ef-0bd75620d3cb/CRM.jpg UX Portfolio - Atida https://images.squarespace-cdn.com/content/v1/5fe4aa562c53807f6ade4a00/6cbc3882-2b7e-4ee7-b36c-e4a8e29ed5e7/CRM_Performance.jpg UX Portfolio - Atida - Google display banners These are also setup in a modular fashion so they can be used for multiple markets with different campaigns in mind.