Atida
One brand system.
Built for local teams.
I designed a modular CRM system for Atida’s local teams so they could build newsletters around their own products and promotions within a shared brand.
Modular CRM
Give teams choices they can use every week.
Atida was expanding into new markets, and local teams needed to assemble campaigns around different product ranges, offers and seasons. I designed adjustable modules for hero imagery, product groups, calls to action and supporting content.
A team could swap the product podium to feature one, two or three items, select colours from the brand palette and change the background shadow to suit the season. The product hierarchy and email structure stayed familiar as the campaign changed.
Product podiums
Swap the stage to fit the product range.
Seasonal shadows
Change the light and texture without rebuilding the composition.
Brand colours
Use the same layout with different palettes.
Local execution
Show how the system changes with the brief.
A product promotion and an editorial newsletter need different pacing and content. The examples show how the same approach works across both, and how the visual direction carries into paid social.
