Experience

I work on design systems for multiple auction brands. My focus is where those brands can share components and interaction patterns, and where an individual brand needs room to make its own choices.

I work hands-on in Figma and use AI-assisted workflows to explore design options and document decisions.

I led UX design and research across KiesMBO, Stagemarkt and Leerbanenmarkt. On KiesMBO, I led research for the interest test, which helps young people connect what they like and what they can do to vocational programmes they can explore and compare.

I also worked with the CompetentNL skills taxonomy, helping translate complex relationships between occupations, training and skills into language people could use. Across SBB I coached designers and worked with product owners and developers on accessibility and shared components.

At the ANWB App Center, I helped design Smart Driver for iOS and Android. I led research into a question drivers face before a garage visit: what might need replacing, and how much could it cost?

We turned vehicle readings and partner data into maintenance guidance. I also worked on the connector setup, EcoScore and mileage insurance, helping drivers understand how distance driven affected their premium.

I led digital design across CRM, performance marketing and social. I built a modular email system that let local teams assemble campaigns around their own products, promotions and seasons.

I worked with local teams to keep the brand coherent across digital channels and supporting print.

I redesigned a platform that serves freelancers, recruiters and hiring organisations. Each group arrives with a different task, from finding an assignment to assessing a candidate.

I built up the design team and worked on the journeys, interface and reusable patterns across the portal.

I led the digital team on an interim basis, setting priorities and working hands-on across the website and digital content. One project was Shop by Goal, which organised the range around what customers wanted to achieve.

I recruited and led a small team of designers and copywriters and helped set the product direction for the travel app and website. I also designed flows and prototypes for the mobile app, including onboarding.

I combined day-to-day design with coaching and regular one-to-ones to help the team develop its work.

I designed digital campaigns, landing pages and lifecycle communications across EMEA. For France, I designed a Driver campaign site using the local design system.

I also designed separate Driver Stories websites for the Middle East, Russia and South Africa, and developed modular motion and campaign work across EMEA.

I worked across e-commerce, campaigns and digital content. During the website rebuild I helped design reusable components and CMS workflows with AKQA.

I designed a modular prototype for a neighbourhood employment service for the municipality of Utrecht.