Complex products.
Made clear.
I’m Rob Bekker — a senior freelance UX/UI & Product Designer who turns complex products, platforms and services into clear, scalable experiences people can actually use.
Selected experience
Selected work
Products that had to work in the real world.
A complex two-sided platform, rebuilt as one scalable experience.
Research, personas, customer journeys, user stories, high-fidelity UX/UI and a modular design system for freelancers, recruiters, brokers and organisations.
Making a national study-choice platform easier to use.
Lead UX, research, accessibility, user testing and product improvement for one of the Netherlands’ largest MBO study-choice platforms.
Turning technical vehicle data into useful everyday insight.
Native mobile product design for a mobility experience where complex vehicle data had to become clear, trustworthy and actionable.
Case available on request
Designing journeys for an international travel product.
Product design in a fast-moving startup environment: travel journeys, onboarding, mobile experiences and the messy reality between idea and launch.
Global brand systems built to flex locally.
Modular digital experiences, lifecycle communication and campaign systems designed for multiple markets, languages and technical constraints.
Modular design for fast-moving local markets.
Reusable digital modules and design logic that helped local teams move faster while staying inside one holistic brand system.
Where I add value
Clarity for complex products. Hands-on from first question to shipped experience.
Complex products & workflows
I untangle roles, rules, data and edge cases and turn them into flows people can understand and teams can build.
New products & discovery
From the first useful question to a tested direction: research, journeys, concepts, prototypes and product decisions.
Design systems that scale
Components, patterns, interaction rules and governance that keep product and development moving in the same direction.
Temporary senior firepower
I can join an existing team, get context quickly and start improving the product without months of ramp-up.
About
20+ years in. Still hands-on.
I’m a senior UX/UI, Product and Service Designer with an art director’s eye. I’m at my best in environments where a product is complex, the stakeholder map is messy and the team needs someone who can bring clarity without disappearing into PowerPoint.
I work from early discovery and research through information architecture, interaction design, prototypes, high-fidelity UI, accessibility and design systems — in close collaboration with product, engineering and the people who actually use the product.
Core strengths
Strategy when needed. Craft every day.
I can facilitate the workshop, challenge the roadmap, run the usability test and then open Figma and fix the thing. That range is what I bring to senior freelance assignments.
Available for freelance work
Need a senior designer who can start contributing fast?
Longer product assignment, temporary team reinforcement, a new product that needs direction or a design system that needs to grow up — let’s talk.